Producing Video in the Recession

Your business or nonprofit may be feeling the pain … but that doesn’t mean you should stop marketing or promoting your work. Here are some tips from Five Star Films on how to produce a successful and cost-conscious video:

Ready, aim, shoot: Boost the success of your video marketing efforts by keeping the focus on the results you want.

Reversion, reuse, rinse, repeat: Professionally produced video can easily cost between $25,000 to $50,000 for a 7 to 10-minute production. That’s a big bite out of any budget in a recession. So it’s important for you to think through (before you shoot) how to reuse and reversion your new video footage.

Cut costs, not creativity: There’s certainly a relationship between cost and quality -- High quality HD production, motion graphics and special effects don’t come cheap. But creativity counts for a lot, too! In the documentary tradition, Five Star Films is used to working with tight budgets and relying on an abundance of creativity.

Be contrary – think big! If you can’t find your own funds to create a video, you should know that there are lots of great ways to get funding for documentary, educational or marketing films.

Read the whole article and get the details!

For more information about producing or placing videos on your website, please contact Five Star Films, Inc. at 301-320-4460 or info@fivestarfilmsinc.com.